Publicity campaign launches for the local Care Record programme

A new multi-media publicity campaign is being run to raise awareness and understanding of the Leicester, Leicestershire and Rutland (LLR) Care Record.

The LLR Care Record is helping ensure that local people receive better, safer care and treatment, by joining up people’s health and social care records.

The LLR Care Record will mean information recorded about someone’s health and care such as illnesses, treatments and hospital admissions can be accessed by different people who are directly involved in their care. Hospitals, GPs and other health and care workers have always tended to have separate records – the LLR Care Record allows the data from these to be seen in one place.

An animated video has been produced, available on YouTube – – which explains key aspects of the programme. This is being supported with advertisements across local community radio stations as well as ads on social media. Content has been produced in several different languages and an easy-read leaflet has been produced for people with learning disabilities.

A series of presentations have been made at public and patient engagement events and information distributed via traditional and digital media.

To find out more about the LLR Care Record, you can visit the LLR Integrated Care Board website – – which contains background information about the programme, as well as a ‘frequently asked questions’ sheet, a public-facing leaflet and information on how a member of the public could choose to object to being included, should they wish.

The LLR Care Record is being progressed by the LLR Integrated Care Board, University Hospitals of Leicester, Leicestershire Partnership Trust, the three upper tier local authorities (Leicester City Council, Leicestershire County Council and Rutland County Council) and is working towards connecting other local partners including DHU111, hospices and care homes.

If you have any questions about the LLR Care Record, please email the programme team at

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